What is it?

Game Based Learning (GBL) or Gamification is the practice of applying game based dynamics and gaming elements to non-game contexts in order to motivate users, sustain engagement and change user perception ‘from obligation to choice’. For example, Samsung Nation  is the company’s social loyalty program where Samsung uses Leader Boards, Badges and Points to motivate users to use their website, submit product reviews and build customer loyalty.

A learning game is a structured play that can provide both fun and learning. Games are widely used in learning to help people acquire knowledge and complex skills. Learning games are now recognized as an engaging and interesting way to teach a skill or concept. Interactive learning games can help in interpretative analysis, problem solving, planning and execution. Online learning games and simulations are widely being used as “hands-on” tools for teaching practical and technical skills in a number of domains. Game based learning involves the use of serious learning games that are designed for a specific purpose or to fulfill a learning objective rather than for pure entertainment.

Gamification is an emerging business practice and increasing number of companies are incorporating online game elements in their websites such as points, leader boards, levels, resources, quests, avatars and social graphs.

Why is it important

Game based learning incorporated in pedagogy can help learners exercise a skill set that simulates the thinking, planning, learning, and technical skills required by employers in many industries. Educational games are built on the science of learning and incorporate various interactive exercises to teach a skill or art. These games are based on challenge, reward, learning through doing and guided discovery.

Studies show that students remember only 10 percent of what they read; 20 percent of what they hear; 30 percent if they see visuals related to what they are hearing; 50 percent if they watch someone giving a demo while explaining it; but almost 90 percent if they do the job themselves, even if only as a simulation.

Skill- based learning games can offer the interactivity required to simulate a working environment and thus transfer vital skills to a learner. Role-playing games are often used for team building and developing communication skills. Immersive games are popularly used in teaching skills like flying an aircraft or learning to drive a car.

Typical application of learning games fall under following categories:

  • External – for prospecting new clients, marketing, sales and customer engagement
  • Internal – for motivating employees, crowd sourcing staff, community to encourage active participation
  • Behavioural Change – Engage and motivate wider community for social benefit such as health and wellness, sustainability, personal finance

How can we help?

Techtrain is involved in research and development of online and mobile learning games, gamification techniques that can help you to engage and motivate users in order to meet your business and online learning goals. Our skilled game designers have experience in designing a variety of learning games for a range of domains and age groups. With the apt use of technology and instructional theories, game based learning courses from Techtrain have proved to be highly effective, rewarding and entertaining.

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